BASE is a serviced apartment located in the heart of Shanghai developed by local company YiCheng Investment Development Co. The service apartment was aimed at providing housing to accommodate the ever expanding market of non-Chinese tenants with a desire for simple, modern living spaces.
BASE furniture was designed and manufactured to compliment the simplicity and non-refinement of each guest room. Not only the spacial and functional demands of each and every room needed to be meticulously developed due to the old building creating no typical rooms but also because Yicheng strived for providing a range of usability and function across the room types. Solid, open-grain ash wood with a matte finish created a natural, fresh, light feeling, which was critical in the small spaces.
Pop restaurant & bar
POP occupies the 7th floor rooftop of Three on the Bund, a prime location with sweeping views of the Lujiazui skyline in Shanghai. The space is broken up into 2 distinct sections, bar and restaurant that both contrast and compliment each other with a seamless mix of classic ‘brasserie’ style with playful, funky Miami beach style.
An overall theme of two differing sections of POP furniture was held consistent in quality materials and elegant lines. Customized top grain imported leather is used throughout the upholstery, which softens the polished detailing of marble and electroplated stainless steel tables. Slightly open grained , matte finished, solid white oak table tops and chair legs completes the look with graceful refinement.
Starbucks commissioned ASIG Design to design a range of furniture and fixtures for use in their China flagship locations with the intent to include selected pieces to the core furniture catalog.
Conceptually, Starbucks furniture needs to reflect the dynamism of the overall brand yet give the customer a premium sense of comfort and modernism. The material palette is focused on natural materials such as matte waxed elm wood and rustic leather that suggests grass roots coffee farming and production. Small details of matte black powder coated metal creates contrasts with natural materials while giving a slightly modern edge to the furniture fit for today’s ever demanding young consumer.