• Location地点: Chengdu, China中国成都
• Area面积: 1,000sq.m.
• Project Year项目年: 2023
• Location地点: Shanghai, China中国上海
• Area面积: 1,000sq.m.
• Project Year项目年: 2017
ABInbev, a global consumer packaged goods giant, approached ASIG Design to design, develop and realize their Goose Island Brewhouse in Shanghai, China as a part of their multi-country global rollout. Located at a highly anticipated new site in the heart of Shanghai, the historically sensitive Shikumen style building took center stage that nods to local Chinese beer culture and fluidly juxtaposed interior elements of the brand’s stong Chicago roots.
The interior space is completely dominated by the dramatic view of sleek stainless steel brewing vessels that contrast with a backdrop of raw urban Chicago style through red fired brick walls, white domed ceramic subway tiles and reclaimed US barn wood oak flooring. Structural modifications to the 2F floor plate opens up the space and gives way to a dramatic view of an uplit concrete pitched roof flanked by a large fan. Half chrome bowl top lights softly warm wood ceiling panels on both floors overarching a traditional brew hall experience on 1F and a more intimate dining experience on 2F.
杰璐设计工作室携手全球消费品巨头，全球领先的酿酒制造商百威英博，设计并实施了该公司旗下在中国的第一家鹅岛精酿酒吧。酒吧座落在上海市区中心一个备受期待的全新商业人气聚集地—丰盛里。具备浓厚芝加哥底蕴的鹅岛精酿啤酒在全球推广的同时，选址于以经典石库门风格建筑作为特色的丰盛里，其本源意在向中国本土啤酒文化致敬。
映衬在原汁原味芝加哥风格的红白二色窑砖背景下，精致的高光不锈钢酿酒容器与芝加哥地铁里黑白色面包砖，还有来自美国的橡木与竹木再生地板产生强烈的对比，酒吧的室内空间效果得以完美展现。通过对二楼地面结构切割改造，空间高度得以延伸，并同时使得在混凝土斜屋顶之下的巨型吊扇令人难以忘怀。无论是在可以体验经典地道芝加哥酒吧感觉的一楼，还是感受相对私密就餐区的二楼，底部镀膜反射灯泡轻柔的光线，都带给防火木饰面吸音板天花一丝暖意。
Location地段: Shanghai, China中国上海
Area面积: 700sq.m.
Project Year项目年: 2016
As Yershari continues to expand in the Chinese market so does the brand continue to refine its image to capture a stimulation hungry Chinese F&B consumer market. The brand has spent a significant amount of time developing a multi-function storefront where passing mall patrons can quickly purchase take-away Xinjiang delicacies like packaged nuts, fresh nan bread and quintessential Xinjiang lamb kabobs, a move that has thrusted Yershari into a lucrative and rapidly expanding fast casual market segment.
The raw space coincidentally laid out similar to the brand’s hugely successful Superbrand Mall location (also design by ASIG Design) where customer seating pinwheels around a central axis performance stage, giving every customer a clear view of Yershari’s signature, periodic Xinjiang dance routines. The stage is highlighted from above by a custom fabricated bronze metal mesh center piece and subtle hand painted moroccan patterns on four adjacent columns. The meticulously detailed multi-function storefront delivers a modern retail bazaar feel flanked with arabian canopies, decoration hand selected from Kashgar and modern display lighting.
随着在中国市场的不断发展，耶里夏丽也在不断完善品牌形象，从而占领更多的餐饮市场份额。耶里夏丽花费了大量的时间与精力开发出一种多功能的店面前区，从而使得来来往往于商场的顾客可以快速购买便捷外带的新疆美食譬如包装坚果，新鲜的烤馕和经典的新疆烤羊肉烤，这一举动足以推动耶里夏丽进入这个充满潜力并快速扩张的快时尚市场。
原空间巧合地相似于该品牌获得的巨大成功的正大广场店（也是由ASIG设计）,那就是顾客座位环形围绕着中心表演舞台，让每一个客户清晰地感受到耶里夏丽的标志—定期表演的新疆舞蹈。通过精心打造的青铜金属网以及四根装饰着若隐若现的手绘摩洛哥花纹混凝土立柱，中心舞台主题明确地展现在顾客视线内。精巧细致的多功能店面，通过装饰着阿拉伯檐篷、来自喀什的纯手工铜器和时尚的展陈及照明， 全面表达出零售市场的感觉。
• Location地段: Shanghai, China中国上海
• Area面积: 150sq.m.
• Project Year项目年: 2017
ABInbev’s continued dominance in the global beer market has expanded in to China’s lucrative and growing craft segment where they recently acquired local mainstay Kaiba with plans to revamp it in order to further appeal to the curious local market. ABI hired hired both IDEO and ASIG Design to give the brand a facelift, which resulted in a concept centered around supporting curiosities around craft beer discovering one’s self.
The brand’s Dingxi Road location was the first of three renovations finished and it focuses on an open bar and a range of seating experiences that supports a communal experience. The tap wall is king is the space and has been simplified to a glossly black ceramic tile pattern set behind customized tap handles splashed with a range of colors that represents different beers within a new innovative beer tasting system. Raw, hot rolled steel highlights, traditional Chinese brick and reclaimed elm wood creating a background for comfortable furniture also sprinkled in matching colors.
ABInbev继续在全球啤酒市场的主导地位已经扩展到中国的丰厚和生长工艺段他们最近收购了当地支柱海马计划改造以进一步吸引好奇的当地市场。ABI聘雇两IDEO和asig设计给品牌一个改版，导致一个概念为中心周边配套的好奇心在工艺啤酒发现自我。
该品牌的定西路位置是三个装修完成后的第一个，它侧重于一个开放的酒吧和一系列的座位经验，支持一个共同的经验。水龙头墙王空间被简化为黑色瓷砖图案已经有所放在定制的水龙头把手溅满了一系列的颜色，代表着不同的啤酒，在一个新的创新的啤酒品尝系统。原材料、热轧钢材、传统的中国砖和回收的榆木木材为舒适的家具创造了背景，也洒上了匹配的颜色。
• Location地点: Suzhou, China中国苏州
• Area面积: 250sq.m.
• Project Year项目年: 2015
Yershari
is Shanghai’s leading Xinjiang restaurant chain that strives to give
customers an authentic taste of China’s largest province, which is
inhabited by a range of minorities similar in culture to those of the
middle-east. At the same time, Yershari’s restaurant needs to appeal to
an increasingly savvy, young and affluent Chinese customer that demands
an international modern style.
耶里夏丽作为上海新疆餐饮连锁企业的领军品牌，致力于向客户展示类似的于中东感觉的中国最大少数民族聚居地的原汁原味。与此同时，耶里夏丽的餐厅也需要通过国际化的现代风格来吸引品味日益提升的中国年轻顾客。
POP occupies the 7th floor rooftop of Three on the Bund, a prime location with sweeping views of the Lujiazui skyline in Shanghai. The space is broken up into 2 distinct sections, bar and restaurant that both contrast and compliment each other with a seamless mix of classic ‘brasserie’ style with playful, funky Miami beach style.
An overall theme of two differing sections of POP furniture was held consistent in quality materials and elegant lines. Customized top grain imported leather is used throughout the upholstery, which softens the polished detailing of marble and electroplated stainless steel tables. Slightly open grained , matte finished, solid white oak table tops and chair legs completes the look with graceful refinement.
POP地处黄金地段——外滩三号的七楼天台，在这里可以一览无余地欣赏上海陆家嘴的天际线。这里的空间被分成两个不同的部分——酒吧和餐厅。经典俏皮的“小酒馆”风格与时髦的迈阿密海滩风格完美结合，使它们既存在差异又相得益彰。
关于两个区域POP家具的总体设计思路是使用同样高品质的材料，设计同样优雅的形式。定制的头层进口牛皮用于整个内饰，用以软化抛光大理石细节与电镀不锈钢餐桌。轻度开放纹理的哑光白橡木桌椅腿完全表现出了家具的高雅与精致。
• Location地点: Shanghai, China中国上海
• Area面积: 180sq.m.
• Project Year项目年: 2015
