Starbucks Chengdu Global Flagship
Location: Chengdu, China
Area: 570sq.m.
Project Year: 2014
Project Description: ASIG Design was commissioned to project lead the design of Starbucks third global flagship in China. Located at Taikoo Li in Chengdu, the historic context blending with new urban fabric of the site significantly influenced the concept by alluring the brand to nod to traditional Sichuan customs while still appealing to a fashionable young customer. Situated at a prime location of this incredibly successful new retail development, the simplicity of the open, simple facade pulls in the approaching customers by the warm glow of the interior. Large 3-meter wide fold up glass windows truly completes the connection between in and out. The three story space is knitted together by a open stair piercing through the center of the floor plate creating a variety of interesting seating options. Main materials used are terra-cotta and wood, both traditionally used in Sichuan province as building materials, warm the spacee through the ceilings, fixtures and floors.
Project links: project overview
Starbucks Parc Central
Location: Guangzhou, China
Area: 450sq.m.
Project Year: 2017
Project Description:
Project links: project overview
Starbucks (multiple locations)
As a preferred vendor, we've designed and drafted over 150 Starbucks stores to date.
Project links: project overview
Lanna Coffee Yuyuan
Location: Shanghai, China
Area: 25sq.m.
Project Year: 2014
Project Description: Lanna Coffee’s first retail store spawned from its successful wholesale business where it hoped to provide its homegrown Chinese coffee to a wider customer base in Shanghai. The core concept behind Lanna’s brand and retail store is ‘farm to cup’, which emphasizes freshness in local product at a time when most Chinese coffee outlets are importing coffee beans from other countries. Designed as a progression from a natural landscape at the outside space to a refined creation of a cup of coffee at the interior, material choice was of utmost importance. Natural, local stone and reclaimed wood on the exterior mimics that of mountainous Yunnan province from where Lanna sources their coffee beans. Polished copper, oil stained teak wood and a refined menu board with Lanna’s signature Columbia blue creates a sense of refined coffee production.
Project links: project overview
Lanna Coffee Donghai
Location: Shanghai, China
Area: 100sq.m.
Project Year: 2016
Project Description:
Project links: project overview