SuperModelFit Jianguo
Location: Shanghai, China
Area: 800sq.m.
Project Year: 2023
Project description: SuperModelFit is a women’s fitness studio based in Shanghai, China.
Project links: project overview
SuperModelFit Capella
Location: Shanghai, China
Area: 300sq.m.
Project Year: 2016
Project description: SuperModelFit is a women’s fitness studio based in Shanghai, China. SuperModelFit, a fitness lifestyle brand started by famous Chinese model Masson Ge, opened its second location since its recent creation on idyllic Jianguo Rd amongst tree-lined streets. One of the driving concepts for the brand is creating a homey, bright, comfortable space for its all-women clientele to exercise in an environment that emphasizes no judgments. The architecture took a leading role in this 3-story, 300 sq m space that was renovated from an old Shikumen, Shanghai's unique alleyway building typology originating in the 1920s. The entrance through a plant-flanked courtyard into a vibrant retail corner, as you approach the reception, lends the client’s desire to expand her already strong brand into a product. Leaving the second floor ceiling's original elm wood exposed drove the layout and functionality of two separate studios that, with the slide of a removable partition, become one large spacious floor for large classes or events.
Project links: project overview, Retail Design Blog
Curves Flagship
Location: Shanghai, China
Area: 313sq.m.
Project Year: 2014
Project description: SuperModelFit is a women’s fitness studio based in Shanghai, China. Curves, a well-known global fitness brand, invited ASIG Design to design its flagship fitness center in Shanghai, China, under a fresh and exciting rebrand in the Chinese market. Focusing primarily on a burgeoning middle class of savvy 30-somethings, Chinese women, Curves set out to revamp the female-only fitness club based on a list of design principles: fresh, light, social, fun, curvy, and techie. The space is divided into three sections: fit bar/lounge, fitness area, and internal office/change room. Curves signature purple color was used in cozy fabric walls and customized exercise equipment next to brushed stainless steel details that give the user a sense of technology and fun. Images of healthy women of all ages are sprinkled amongst clean, minimal white walls in order to inspire good health in all guests that use the space.
Project links: project overview
The Ideal Fit
Location: Hangzhou, China
Area: 450sq.m.
Project Year: 2018
Project links: project overview
The Ideal Fit
Location: Hangzhou, China
Area: 350sq.m.
Project Year: 2019
Project links: project overview